James Argent charges fans £83 for personalised videos after his business loses £60,000

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James Argent is charging fans £83 for personalised video after his company lost over £60,000 this year.

The 32 year old is the latest celebrity to sign up to Cameo, a service which allows you to request messages from your favourite celebrities.

Former The Only Way Is Essex star joins over 30,000 famous faces on the site, including Caitlyn Jenner — who charges a whopping £2,075 for videos lasting under a minute long.

Troubled reality star James tells fans on his profile page: "Hi guys, it's Arg here, just want to send my love and best wishes.

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"And to let you know I've finally joined Cameo so if you want any birthday or shoutouts in general, I'm here to help.

"God bless and lots of love from old Argie boy," he finished up his welcome message.

James will also chat with fans live online via Cameo's instant messaging service for just £2.49.

Although he is new to the service, James has already been flooded with requests from fans, who have left their satisfied reviews on his page.

One wrote: "The cameo was awesome! I wish I had a camera to capture my wife’s reaction."

With a second adding: "Thank you Arg Argent, Adrian was delighted with his video. Great value for money. Stay safe big man x"

A third fan wrote: "Thank you SO much for making the video for my sister!! We both loved it so much and it totally made her day!"

James' emergence on the site comes after it was reported his eponymous business has "zero cash in the bank".

Documents filed to Companies House show that at the end of 2019, James Argent Ltd had £63,857.

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However, this year's filings show there is "zero cash in the bank" for the business, which was hit by £24,000 of losses during the ongoing coronavirus pandemic.

It comes as a fresh blow for James, who has suffered a hellish 12 months after spending the majority of the year in and out of rehab after suffering two overdoses and confessing to being a "cocaine addict".

His on-off relationship with Gemma Collins also seemed to finish for good in July, although the pair were spotted reuniting for dinner last week.

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