Balenciaga, Prada and Thom Browne Partner With Meta on Digital Fashion Marketplace

While Mark Zuckerberg might be more synonymous with tech than fashion, the Meta CEO announced on Friday that a digital fashion marketplace for avatars is on its way.

“Basically it’s a clothing store for your Meta avatar,” Zuckerberg explained. “We already have a bunch of different free clothing … but we also wanted to create this marketplace.”

Meta, which is focused on building out a centralized metaverse experience, said that the creation of high-end clothing items for its avatars will allow users to better express themselves and connect with others.

“A huge part of how people express themselves is through what they wear and fashion,” he said.

The first three designers to partner with Meta on the digital fashion experience include Balenciaga, Thom Browne and