Simon Porte Jacquemus and his namesake brand Jacquemus recently announced an immersive pop-up at Galeries Lafayette in Paris.
Hosted during Paris Fashion Week FW23, Jacquemus is inviting fans to stop by the iconic department store to explore some of the brand’s past showcases. The pop-up features over the top and larger-than-life installations including a photo booth, flower store, coffee shop, toaster and the ever-popular Bambino bag. The space is designed for fans to explore the distinctive aesthetic of the brand and experience the creative and youthful mind of Simon Porte Jacquemus.
When entering the pop-up location, attendees are greeted by a giant Jacquemus Bambino handbag and a vibrant selection of some of the brand’s best-selling accessories for purchase. Those include the Bisou shoulder bag and micro Chiquito bags. Off to the side is a washing-machine-turned-photo-booth where attendees can capture their moment at the pop-up. Jacquemus also takes over many of the window displays at Galeries Lafayette, with each giving a nod to the label’s previous fashion show’s from “Le Papier” to “Le Raphia.” Guest also have a chance to check out the 24-hour handbag vending machine and enjoy hot drinks at the cafe. In a press release, Simon said, “As soon as we began working on the project, my aim was to recreate the Jacquemus world and all my visual obsessions through Galeries Lafayette’s iconic display windows. I love the idea that any customer who comes to Galeries Lafayette can enjoy an immersive experience and discover the story of Jacquemus and everything it has to offer.”
The Jacquemus pop-up goes until April 2 with the cafe and flower shop open until March 14.
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