DOE Unveils SS22 "LET THERE BE LIGHT" Lookbook

Following DOE‘s collaborative capsules with Japanese brands nanamica and MAGIC STICK, the Shanghai-based label has unveiled its Spring/Summer 2022 lookbook.

Titled “LET THERE BE LIGHT,” the latest lookbook continues DOE’s exploration of youth culture through a series of mirror selfies and second-person perspective pictures to illustrate how the younger generation expresses themselves online. While the hyperawareness of aesthetics is apparent in society today, DOE balances the phenomenon with a “BE FORMLESS” concept to reflect the new generation’s authentic pursuit of beauty and self-expression in their inner world through their own lens. Standout designs of the series include a rainbow-colored hoodie and jacket, and graphic T-shirts.

Look out for the release of the Spring/Summer 2022 collection on DOE’s official website.

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In other news, Samsøe Samsøe revisits 70s and 80s styles for SS22 collection.
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