Marking its second collaboration with South Korean rapper-singer Jennie of BLACKPINK, Gentle Monster presents an eyewear collection inspired by the beauty of a blooming garden.
Enter “Jentle Garden,” a collection of eyewear including three optical frames and three sunglasses in an assortment of cat-eye and oversize rectangular silhouettes clad in marbleized acetate. Highlighted in the collection are the standalone “Lesyeuxdenini 02,” oval-shaped frames adorned with glimmering crystal stones. A metallic silver emblem distinguishes the lineup.
Envisioned by one of K-POP’s biggest stars, Gentle Monster launches an accompanying experiential fantasy realm imagined through cotton candy-colored houses and beds of blossoming flowers. The pop-up installations will grace five cities: Seoul, Los Angeles, Hong Kong, Singapore and Shanghai. Delicate rock formations and floating clouds accent the fairytale-like atmosphere, with a pink lake running throughout the custom-designed villas.
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The campaign lookbook, featuring BLACKPINK’s Jennie shot by Paris-based photographer Hugo Comte, captures the K-POP personality in ethereal digitized environments replete with falling flower petals and liquidized textures. Fans can grow their own virtual garden with Jennie through the “Jentle Garden Game,” where contestants can compete for exclusive “Jentle Garden” bundles.
Consumers who shop the collection at the pop-up will be gifted with special flowers. The “Fruits of Paradise” collection offers a limited curation of frames in custom boxes signed by Jennie.
“Jentle Garden” is now live on Gentle Monster’s home website.
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