LeBron James has partnered with smart home gym system Tonal for its latest campaign, after recently joining as a brand partner and investor.
In the latest ad spot, James can be seen working out on the smart machinery at home, which uses a digital weight system to generate up to 200 pounds of resistance.
James joins a growing list of more than 30 elite athlete investors and brand ambassadors, including Serena Williams, Steph Curry, Klay Thompson, Sue Bird and more. The San Francisco-headquartered company is also backed by is backed by leading growth and venture capital investors including Dragoneer, Sapphire Ventures and Bolt, among others.
“To have LeBron James — one of the greatest athletes in the world — invest in Tonal is a pinnacle moment for us,” said Aly Orady, founder and CEO of Tonal.
Read more about the partnership on Tonal’s website, and watch the campaign spot in the video above.
In other news, Nike recently revealed the LeBron James Innovation Center inside of Nike’s Beaverton, Oregon campus.
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