Martin Lewis unbuttons shirt on Good Morning Britain – but for 'good cause'

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Martin Lewis unbuttoned his shirt on live TV for the first time ever, but assured it was for a good cause.

The Money Saving Expert was hosting Good Morning Britain on Thursday morning with Kate Garraway, and during one segment, used his body to demonstrate ‘life-saving bleed control kits’.

‘It’s totally destructive for people’s lives,’ Martin began as he began discussing the ‘devastating’ effects of knife crime.

Moving over to Carl Scott, a former gang member who experienced first hand the dangers of knife crime after being stabbed and having his best friend die in his arms from wounds, Martin then began unbuttoning his shirt.

The 51-year-old said: ‘Let’s demonstrate how it works. Do you need a dummy? That would be me.’

Carl explained, opening the kit: ‘If someone was to have a chest wound or a stomach wound, this would be then be implemented over the top of that wound.’ A lot of air could go into that wound which could then get trapped, so when you implement this on the wound itself…’

Unbuttoning his shirt, Martin added: ‘I’ve never unbuttoned my shirt on television before, but there we go there’s a first time for everything.

‘It’s for a good cause.’

‘That’s all I’m doing,’ he added, after unbuttoning his top two buttons, giving Carl enough space to demonstrate how the bleed kit could be applied.

As the segment continued, Carl spoke about raising awareness of how to use the kits, after his own experiences.

He said: ‘I’ve been stabbed three times.’

He went on to talk about how ‘devastating’ it was at the time, before Carl said that growing up, being stabbed was a ‘badge of honour’.

‘That’s part of the problem, isn’t it really,’ Martin replied.

‘It’s part of the environment I was in at the time,’ Carl said, adding that now as an adult he has been more effected and he gets quite ‘upset’.

Good Morning Britain airs weekdays from 6am on ITV1.

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