The VMAs Honored Jacob Blake With A Moving Call To Action

"When will enough be enough?"

This year’s Video Music Awards is coming at a very fraught time in America. Not only has the coronavirus pandemic claimed over 180,000 American lives (as reported by the New York Times) but the country is also in the midst of a nationwide reckoning with police brutality. On August 23, 2020 Jacob Blake was shot multiple times by a white police officer. While Blake survived the shooting, this year’s VMA’s made sure to pay tribute to Blake, through a commercial supporting the Black Lives Matter movement.

The message of the commercial was a simple yet powerful one. "Jacob Blake is a father, cousin, son, uncle, human, another black person shot. 7 times by a cop. In front of his children. When will enough be enough. Demand justice now. Text ‘Jake’ to 55156," the commercial read.

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