Boy, seven, was 'burnt to a crisp' after mum uses Poundland factor 50

Mother reveals her son, 7, was ‘burnt to a crisp’ and suffered ‘painful sunburn’ following an afternoon in the garden despite regularly reapplying Sun & Sand SPF 50 sunscreen from Poundland

  • Danielle Day, from Brentwood, Essex, said son Reuben, seven, burnt to a crisp 
  • She applied Factor 50 sunscreen from Poundland several times throughout day 
  • Reuben was so burnt he was purple and couldn’t put his shirt on by himself
  • Said now is ‘traumatised’ and doesn’t want to go out in the sun or put cream on 

A mother has revealed how her son suffered severe sunburn after just four hours in the garden despite her repeatedly applying SPF 50 sunscreen bought from Poundland. 

Danielle Day, from Brentwood, Essex, says her seven-year-old son Reuben was left so badly burned that he turned ‘purple’ and was unable to even put on his clothes for school as his skin was so sore.

She said she had applied the Sun&Sand kids’ SPF 50 sunscreen lotion several times throughout the day, but this did not prevent him from getting sunburned and she had to call 111 for advice, before heading to hospital. 

The stay-at-home mother said her son was now traumatised and refused to spend time in the sun or to apply sunscreen. 

Mailonline has contacted sunscreen manufacturer Conquest Personal Care for comment.

Mother Danielle Day, from Brentwood, Essex, said her son Reuben, seven, pictured, was so badly burnt he turned purple, in spite of using a Factor 50 sunscreen her husband Billy bought from Poundland 

Reuben’s skin has started to peel and heal, pictured, but the seven-year-old is still worried about playing in the sun and putting sunscreen on

The family had been enjoying an afternoon in the garden on Saturday June 5 and the 34-year-old mum had already been slathering lotion over three of her children. 

But when Reuben came out of the house to join them, they realised the bottle was empty, so Danielle says she refused to let him in the sun until dad Bill, 36, nipped over to Poundland for a bottle of Sun&Sand kids’ SPF 50 sunscreen lotion.

The stay-at-home mother says she then covered her son in the cream, which states it offers ‘high protection’, but despite claiming she reapplied it three times, little Reuben complained later that night that he felt ‘sore’.

The following morning, the young boy woke up so red that his mum says he was almost purple – and was even unable to get dressed for school due to his burns.

Danielle, pictured with Reuben, said she applied the cream several times on his body throughout the day, but that he still got burnt to a crisp

Poundland confirmed they have passed Danielle’s concerns on to the manufacturers but said they had not had ‘any other complaints of a similar nature about this brand’.

Danielle said: ‘Literally every bit of Reuben’s exposed skin was burnt to a crisp. It was really traumatic for him. Now he doesn’t want to come into the garden, get into the pool or be out in the sunshine.

‘I don’t normally get on my [high] horse about things like this, but I was really annoyed and upset for him really.

‘Reuben couldn’t go into school on the Monday because he was in so much pain. He couldn’t even put his t-shirt on.

The mother, pictured, said she was upset for her son, who hurt so much he couldn’t put his own shirt on and had to miss school because of his sunburn

‘Then on Tuesday, we were down at the hospital for six hours because of how badly he’d been burned. They thought he was so badly burned that it was traumatic for the body.’

Danielle claims little Reuben had been allowed into the sunshine only once his dad came back with the suncream from Poundland, some time after 2.20pm and came back out of the sun for his dinner sometime around 6pm.

Over the course of the afternoon, his mum says he came in the house for a break to watch TV half way through and claims she reapplied the cream multiple times.

But despite her best efforts to look after his skin, Reuben woke up the following day with sun burn and Danielle was forced to call 111.

Danielle said: ‘We’d covered the other children in the normal Nivea [sun cream] which we had indoors, then we’d run out.

Danielle, pictured left, said the family had been using their usual Nivea sunscreen, but had run out, so Billy, pictured right, ran to Poundland, which was the nearest store, where he picked the bottle that was used on Reuben, pictured with both parents 

Pictured: the sunscreen used by Danielle on Reuben, which is SPF 50. The mother had to call 111 after Reuben got badly sunburnt in spite of using the cream

‘When Reuben came out, my husband ran over to Poundland because it’s pretty much in our back garden.

‘He grabbed some sun cream, slathered him up completely and he then came out into the garden.

‘He wasn’t out in the sun for a long period of time, which was even more frustrating.

‘When we put him to bed he said “I’m a bit sore”. He looked a little bit red, but I thought “well, it’s been a hot day” and didn’t think much of it.

‘It was only when he got up the next day that he was almost so red, it’d gone purple.’

Reuben was due to return to school on Monday, but his injuries left him unable to wear his uniform and still in severe discomfort.

Pictured: Reuben’s skin peeling. The seven-year-old missed his school sports day because he was too afraid to be in the sun 

Now he is making a recovery and his skin has been peeling, Danielle’s is hoping her story will warn other parents to be careful in the sun.

Danielle said: ‘I called 111 on the Sunday morning and they said apply aloe vera gel, which we had been doing. The hospital said the same thing on Monday.

‘On Tuesday, he got up and managed to put his own t-shirt on, which he was super happy about because he was desperate to get back to school. His back is now starting to peel so we’re at the healing process now.

‘He missed his sports day yesterday because he refused to have cream on him and they wouldn’t let him sit out in the field.

Reuben, pictured before the sunburn, is still scared of the sun. Doctors said his body might be traumatised by his sunburn 

‘He went out, did his 30 seconds race and went back over to the side and sat by himself. He’s worried – really worried.’

A Poundland spokesman said: ‘We were sorry to hear what happened to Reuben. We’ve checked and Danielle bought the sun screen from us mid-afternoon last Saturday.

‘When she got in touch, we passed her concerns to the makers of “Sun & Sand” which is a high-quality brand manufactured by Conquest Personal Care.

‘We can also confirm that we haven’t had any other complaints of a similar nature about this brand in either its SPF30 or SPF50 formulation.

‘It’s really important because it’s a sun screen, not a sun block, that it’s applied liberally and often as per the instructions on the bottle, especially where kids are involved and even though we understand Reuben was only in the sun later in the day.’

Conquest Personal Care, who distribute Sun&Sand sun cream in the UK, were approached repeatedly for comment but failed to respond.

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