Expert says Im A Celebs Frankie Bridge had this beauty treatment before entering castle

I’m A Celebrity… Get Me Out Of Here! famously strips its celebrity contestants of all luxuries when they head into the jungle (or castle, where the show is currently set for a second year running).

And while producers are more lenient on contestants wearing makeup for the cameras now versus when the show first started back in 2002, our celebs can’t exactly enjoy their usual beauty and grooming regimes in camp.

So it makes sense that stars might have treated themselves to a beauty treatment or two before packing their bags for Wales. Viewers were convinced that Richard Madeley had got highlights at some point before the show – but Frankie Bridge’s beauty regime has also caught our eye.

According to one beauty expert, the presenter and singer appears to have treated herself to one of the most popular beauty treatments of the moment – saving her the need to smuggle brow gel into the castle.

“Frankie definitely looks like she has had a brow lamination solution applied to her brows,” Vanita Parti, founder and CEO of Blink Brow Bar, tells OK!.

“Her brows look deliberately brushed up and feathered but with the staying power that brow lamination provides, and the hairs look straighter and more upright than could be achieved with a brow gel.”

Lamination is perfect for achieving the fluffy, brushed-up look popular at the moment, with results as long as lasting 6-8 weeks – which is ideal for the maximum three weeks that celebs could end up staying in camp. “You should brush them with a brow spoolie daily to keep them looking fluffier and fuller,” Vanita adds.

If you still aren’t sure if this treatment is right for you, Vanita also has a handy way of trialling the look before you book.

“If you don’t want to commit to brow lamination, it’s easy to create the look yourself. Start by brushing your brow hairs up with a spoolie, then with a good precise brow pencil create hair-line strokes to fill in gaps and outline the brows,” she explains.

“Then, sweep brows up with a long-wear clear brow gel to ensure your hairs stay straight up all day.”


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This year’s series of I’m A Celeb was hit by significant delays thanks to Storm Arwen, meaning no new live episodes aired from Friday 26 until Tuesday 30 November.

The celebrities were relocated to the quarantine conditions they'd been living in before the show began, while Ant and Dec’s segments were recorded ahead of time for the Friday night show.

ITV then aired two “best bits” episodes on Saturday and Sunday night, replacing the usual live show and any trial for camp meals.

On Monday it was also confirmed that no new episode would air after the storm caused significant wreckage to the castle, with the show finally returning to our screens on Tuesday night.

At least Frankie’s brows have stayed looking fresh amidst the weather drama!

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