John Lewis Christmas advert 2021 – Watch heart-warming ad featuring boy who helps ALIEN experience her very first Xmas

JOHN Lewis' 2021 Xmas advert has literally landed – featuring an adorable story of an alien experiencing his magical first ever Christmas.

New advert The Unexpected Guest follows the story of a teenage boy called Nathan who meets an alien named Skye after she crash lands her ship on earth – and they become best friends.

But true to form, the retailer's Christmas ads are never short of tear-jerking moments – with an emotional ending to this year's blockbuster ad.

John Lewis says it wanted to spread joy, as so many of us couldn’t celebrate Christmas in the traditional way last year or share it with loved ones as we would have liked.

It also wanted the two-minute campaign – featuring Lola Young’s cover of Together in Electric Dreams – to remind viewers of the magic of experiencing Christmas for the first time.

Read our John Lewis advert live blog below for the latest updates…

  • Joseph Gamp

    Not the first time John Lewis has focused on space

    It's not the first time John Lewis has had a space theme to its ads.

    In 2015's Man On The Moon, the retailer teamed up with Age UK to spread the message that everyone is loved.

    The ad is also being released earlier than ever this year, as it normally comes out in the second week of November.

  • Joseph Gamp

    John Lewis adverts over the years

    FROM excitable Edgar the dragon, to Monty the penguin, we round-up all the John Lewis Christmas adverts from over the years.

    In 2020, the advert first aired on Friday, November 13.

    Its 2019 ad, which starred Edgar the dragon, was released on November 14.

    It followed the 2018 Elton John inspired advert, which aired on November 15 of that year.

    Both the 2017 Moz the Monster and 2016 Buster the Boxer adverts came out on November 10.

    If none of these ring a bell, we round up every single John Lewis Christmas advert that's aired since 2007 here.

  • Joseph Gamp

    Bittersweet ending

    That's right, a bittersweet ending. But what's a John Lewis advert without a few tears?

    The end of the advert shows Skye has fixed her ship and must return home.

    In a tear-jerking moment, Nathan gifts Skye his Christmas jumper. The same one he was wearing the day they met.

  • Joseph Gamp

    AR virtual reality game available to John Lewis members

    John Lewis has also released two Snapchat lenses to celebrate the launch of the ad.

    The company is also offering My John Lewis members access to an augmented reality virtual game on its app and website.

  • Joseph Gamp

    What time does the John Lewis ad air on TV?

    You can watch the advert in out special preview right here on The Sun.

    The ad then will air on social media from 8am.

    The Unexpected Guest will then air on telly for the first time at 8.15pm during the The Pride of Britain Awards on ITV.

  • Joseph Gamp

    Which singers have featured in previous adverts?

    Last year’s Give A Little Love advert featured an original for the first time. It was titled A Little Love, was written and recorded by 26-year-old British soul singer Celeste.

    The year before that in 2019, the Edgar the Dragon advert featured a cover of REO Speedwagon's 80s classic Can't Fight This Feeling by Dan Smith from Bastille.

    Before that, the 2018 release saw Elton John performed his classic hit Your Song as the advert celebrated his life and career.

    Other artists that have appeared in John Lewis ads include rock band Elbow, who covered The Beatles' Golden Slumbers in 2017 for the Moz the Monster release.

    This followed the Vaults' version of Randy Crawford's One Day I'll Fly Away for the 2016 Buster the Boxer advert.

    And before that, Norwegian singer-songwriter Aurora covered Oasis' Half The World Away for the 2015 Man on the Moon advert.

  • Joseph Gamp

    Explained: Who is singer Lola Young?

    The 2021 John Lewis ad soundtrack is performed by Lola Young, a 20-year-old singer-songwriter from South London.

    The song accompanies an advert which is all about Christmas traditions and friendship. The Unexpected Guest, which cost around £1million to make, imagines what it is like to experience Christmas for the first time through the eyes of Skye – an alien. 

    A teenage boy introduces Skye to festive conventions like mince pies and Christmas jumpers in the two-minute clip.Nathan becomes friends with space traveller Skye, both aged 14, after she crash-lands in a wood near his home. 

    As the retailer looks to make Brits smile, the ad throws up plenty of laughs along the way.

    One funny moment shows Skye not realising she has to take the mince pie out of the foil before putting it in her mouth.

    Lola Young, a 20-year-old singer-songwriter from South London, provides the vocals for this year's John Lewis ad.
  • Joseph Gamp

    John Lewis Christmas merchandise has landed

    The company's annual Christmas campaign merchandise is now available.

    If you're looking to take your own piece of the advert home, here's everything you need to know.

    The "Unexpected Guest" is their iconic advert for 2021, and you can now shop the advert including that gorgeous jumper.

    John Lewis is selling Nathan's Christmas jumper that he gifts to Skye.

    Its available from John Lewis' website, in men's, women's, and children's in sizes £14 to £29.

    Read more here.

    John Lewis' Christmas Advert is here and you can shop it online
  • Joseph Gamp

    John Lewis adverts: Fun facts

    • The first-ever John Lewis Christmas advert was released in 2007 and was called "shadow".
    • Here's how much last year's Give A Little Love advert was said to cost.
    • The location of last year's ad was "exposed" after locals spotted fake snow on their street.
    • Joseph Gamp

      Spaceships spotted in London and Newcastle

      The company spent money on replicas of Skye’s spaceship created in Newcastle and London.

      Both appeared earlier in the week, and some savvy Brits took to Twitter to speculate they were linked to the John Lewis advert.

      And there are also Christmas Emporiums in ten of its stores which recreate scenes from the advert.You can find your nearest John Lewis store here.

      Customers can get up close to Skye’s shop and create an interactive GIF to share on social media.

    • Joseph Gamp

      How much did John Lewis spend on this year’s adverts?

      John Lewis hasn’t said how much this year’s advert cost – something it does most years.

      But it is thought to have spent around £800,000 on coming up with the concept, filming of it, actors and staff, special effects and editing.

      Some years it has been reported it has spent as much as £1milllion, but last year – when it was all animation – it is thought to have cost much less.

      In addition, John Lewis is set to spend around £5million promoting it – with most going on TV slots.

    • Joseph Gamp

      The magic of Christmas

      The message at the end of the two-minute long advert says: “For a Christmas as magical as your first.”

      Claire Pointon, director of customers, says: “There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones.

      “After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future.”

    • Joseph Gamp

      John Lewis donating 10% of merch profits to charity

      This year John Lewis is selling its biggest range of merchandise, which includes the Christmas jumper given to Skye.

      It comes in mens, womens and childrens sizes and costs between £14 – £29.

      John Lewis is donating 10% of profits from each jumper to its Give A Little Love charity, which supports FairShare and Home-Start UK.

      Its Christmas emporiums, which feature in 11 shops, also help bring the advert to life, with many of the items on sale.

    • Joseph Gamp

      John Lewis advert released early this year

      The latest advert is also being released earlier than ever this year.

      John Lewis’ annual Christmas ad normally comes out in the second week of November.

      The retailer said it wanted to reflect how shoppers were buying Christmas items earlier than usual.

    • Joseph Gamp

      Who is featured on the John Lewis advert soundtrack?

      The soundtrack this year is performed by Lola Young, a 20-year-old singer-songwriter from South London.

      It is a version of “Together in Electric Dreams”, originally released by Philip Oakey, lead singer of Human League, and Italian composer Giorgio Moroder in 1984.

      The ad will air on social media from 8am and will be on telly for the first time at 8.15pm during the The Pride of Britain Awards on ITV.

    • Joseph Gamp

      What’s the new John Lewis advert about?

      The latest Xmas advert from the retailer, The Unexpected Guest, is about a teenage boy called Nathan who meets an alien named Skye who has crash landed on earth.

      Through friendship Nathan shows Skye a series of festive family traditions.

      They decorate a tree, eat mince pies, throw snowballs, watch an Xmas movie and he even gives her a gift of a Christmas jumper.

      But the advert has a bittersweet ending, as Skye has fixed her ship and must return home.

      In a tear-jerking moment, Nathan gifts Skye his Christmas jumper. The same one he was wearing the day they met.

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