Keir Starmer has 'zero charisma' says PR expert
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A-list psychologist Richard Reid is an expert in the art of charisma. He spoke exclusively to Express.co.uk about whether the Royal Family display this important characteristic, and which members of the family could do with some charisma coaching.
According to Richard, charisma is about “authenticity”, “being who you are and knowing what you stand for”, while moderating your own energy to “allow others to expand”.
He has worked extensively with royal families, particularly in Europe and the Middle East.
Because there is always filmed footage of royalty, it is actually “easier” to coach them on the art of charisma than commoners, as they can see how they appear to the public.
As for the British Royal Family, Richard believes that “they all struggle” with charisma, although he does admit that “the Queen is an icon”.
Richard observed that the Royal Family’s body langauge is “wooden and mechanical”.
He added that while this is appropriate for the Queen’s generation, “for the younger one’s it doesn’t work so well”.
“There’s often a mismatch between what they’re saying and how they’re using their body language and facial expressions.”
Richard added: “There’s a whole lot of work they could do around making their messages feel more authentic.”
He explained that the family has media training to help them get by when public speaking.
Consequently, their behaviours seem “learnt” as opposed to “a natural part of who they are”.
“There’s such a thing as being too slick. The warmth isn’t there.”
This “inauthenticity” creates a “disconnect” with the public, whereas the Dutch and Norwegian Royal Families “are more connected with their subjects”.
To become a more charismatic family, they would need to vary their hand movements and voice, according to Richard.
“There’s not much variety in how they use their voice.”
Voice can be “powerful” if the person using it knows what to do: by varying their pitch, tone or pace, or adding pauses, people can inspire trust in those they speak to.
The Royal Family keep their hands in a “central position” that is “wooden and stilted”, no matter what they are talking about, as opposed to moderating their hand gestures according to subject matter or intention.
By bending their fingers slightly, placing their palms upwards and their arms further apart, the Royal Family could create excitement.
One member of the Royal Family that Richard believes could work on their charisma is Meghan Markle.
“There’s some inauthenticity there. How she uses her words is very, very good, but the thing that gives her away is the eyes.
“Part of this is being an actress. There are certain things you can mechanically learn to make yourself appear to be feeling a certain way, but there are some things that are very hard to manipulate.”
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