Supermarket food: Stefan Gates compares fruit and veg cost
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Morrisons is said to be testing the concept known internally as Project Sarah at its Bradford head office. The store is open to its thousands of staff, with future plans to expand the idea more widely.
The supermarket giant is working with US technology company AiFi, which uses cameras to track the objects customers pick up and put in their baskets.
It then charges them through a smartphone app linked to a payment card.
A source close to Morrisons said that the technology has been working well at its pilot store, with “a couple more in flight. The tech itself is phenomenal, which uses cameras rather than weights – it has been very smooth”.
The plans of the checkout-free trial were first reported by the Mail on Sunday.
Taking to Twitter to share their thoughts, one customer said the idea was “revolutionary”, while another said it was “well needed”.
It comes after Amazon Fresh launched its first UK store back in March.
Customers can use the Amazon app to enter with a QR code and then they can put their phone away.
The QR code must be tapped at the opening of the store where the automatic gates will then open.
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Then packing groceries as they go around, customers can leave without using a till and are automatically billed when they have finished shopping.
Customers will also be sent a receipt via email to keep track of their purchases.
There are now at least five Amazon Fresh stores in the UK with locations like White City and Ealing Broadway being extremely popular.
Tesco also recently announced plans to follow the tech giant, and tested its own store at its headquarters in Welwyn Garden City.
It confirmed in June plans to develop similar stores.
In other news, lockdown restrictions are easing today, meaning the legal requirement to wear face coverings is lifted.
However, supermarkets like Morrisons are still encouraging customers to continue to wear them.
The retailer has said it will continue to encourage social distancing, the wearing of masks as well as offering free coverings to anyone who has forgotten theirs.
Perspex screens located at checkouts and in its cafes will also remain in place.
Meanwhile, Tesco is keeping its screens to help encourage social distancing.
UK CEO, Jason Tarry, outlined the latest rules and guidance in a message to Tesco shoppers.
Mr Tarry explained: “Throughout the pandemic, we’ve focused on making sure everyone can get the food they need in a safe environment.
“As Government guidance on COVID-19 continues to change, I wanted to share an update on the safety measures in our stores.
“While the easing of restrictions means that some safety measures will no longer be a legal requirement, we’ve listened to our customers and colleagues, and we know a lot of people remain cautious.
“In line with Government advice to act carefully, we feel it’s important to continue with certain measures to be on the safe side.”
This includes wearing face coverings while shopping in store.
Mr Tarry said: “Although the legal requirement to wear a face covering in England ends on July 19, the Government expects and recommends that people continue to wear a face covering in crowded and enclosed spaces.
“So we’re encouraging our colleagues and you, our customers, to continue wearing face coverings if you can.
“For our customers and colleagues in Scotland, Wales and Northern Ireland, face coverings remain mandatory unless exempt, as set out in Government guidance.”
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