Shoppers left stunned after finding out what Asda REALLY stands for

Aisle be damned! Shoppers left stunned after finding out what Asda REALLY stands for

  • Broadcaster Alastair Stewart posed the question to his 81,000 Twitter followers 
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Shoppers have been left stunned after discovering what Asda really stands for. 

Former ITV News presenter Alastair Stewart, 70, posed the question to his 81,000 Twitter followers in 2021.

The broadcaster – who retired last week after nearly 50 years on screen – wanted to know if users knew the answer without having to look it up.

He wrote: ‘Without Google, do you know what the name Asda derives from?’ 

Although the business dates back almost 100 years , Asda came into existence in 1965 following a merger between two companies. 

Asda came into existence in 1965 following a merger between the Asquith family’s business and Associated Dairies. Pictured: the supermarket in Warrington 

In the 1902s, the Asquith family, from Yorkshire, ran a butchers in the small market town of Knottingley.

After opening a further seven stores, brothers Peter and Fred Asquith travelled to the US in 1958 – where they visited a Piggly Wiggly, which is considered to be the world’s first self-service supermarket. 

The pair were so inspired by their business trip that they decided to convert a theatre in Castleford which was once known as ‘The Queens’ into a super-store in 1963.

As they upscaled their business, the brothers decided to hire a new team to oversee their in-store butchers. 

Associated Dairies & Farm Stores Ltd had been formed in 1949 and brought together a group local farmers in the West Riding area.

While the Asquith brothers were opening their supermarkets in the 50s and 60s, the Associated Dairies team had opened a series of pork butchers along with their Craven Dairies branch of cafes.

In 1965, Peter Asquith got in contact with Associated Dairies’ Noel Stockdale to discuss merging their businesses.

As detailed on the supermarket’s website, the team decided the brand needed a new name and they settled on Asda – as it combined the ‘As’ of Asquith and the ‘Da’ of ‘Dairies’.

Alastair’s tweet sparked lively discussion among followers – with many assuming that it stood for ‘Associated Dairies’ 

Alastair’s tweet left sparked a lively discussion among followers – with many stunned that they had never stopped to question the name before.

One replied: ‘Did not know that!’ 

‘I don’t know anything without Google,’ another joked. ‘So the answer is no.’

Meanwhile, others were adamant that the name stood for ‘Associate Dairies’ – prompting Asda’s social media team to get involved.

A third said: ‘Wow! How many wrong answers can one post get? 

‘ASquith + DAiries. Peter Asquith making contact with Associated Dairies, according to their own website.’

In response, the official Asda Twitter account said: ‘Fabulous answer Stephen! Great to see your knowledge of our history!’

Shortly after the merger, Asda became the first food store to start selling General Merchandise in 1966. There are currently over 630 Asda stores across the UK.

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