Home » Uber tweaks app to further integrate food delivery with rides
Uber tweaks app to further integrate food delivery with rides
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Uber Technologies Inc. is adding features to its app that will further entwine the rides and food-delivery businesses as it steers toward a future when a vaccinated public starts traveling, going to work and potentially ordering-in less frequently.
One feature enables passengers to book and pick up meals while en route somewhere in an Uber. The San Francisco-based company said its rides app will ping passengers requesting trips from airports, asking whether they would like food delivered through its Uber Eats app wherever they are headed.
UBER TECHNOLOGIES, INC.
Uber’s booming food-delivery business helped it offset the downturn in its core rides operations amid widespread lockdowns last year. The changes announced Wednesday underscore how Uber plans to navigate a future where food-delivery orders are expected to slow as consumers can eat out again while its rides business takes off. Uber’s mobility business, which includes its core ride-hailing operations, has recovered from pandemic lows; March was the best month for that unit since the health crisis struck.
The company is betting the new features will make it easier to drive business to Eats as consumers take more trips. More than 10% of Uber Eats’ new users in the fourth quarter navigated to it from the rides app.