For the second consecutive month, people are watching more television. Time spent watching TV increased by about 2.2% month-over-month in October, according to Nielsen.
The primary uptick in viewership came from broadcast, which managed about 26% of overall viewing for the month — a 10% increase from September’s 24.2%. That’s its its largest share since February 2022.
Sports made up about 25% of broadcast usage last month, increasing 19% compared to September. However, dramas stole the spotlight with nearly 27% of overall broadcast viewing — a significant 42% jump from last month.
As expected, streaming still dominated monthly viewing with 37.3% of the overall number, which is slightly higher than last month’s 36.9%. Streaming viewership is up year-over-year on all measured services.
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Across streaming, viewing on YouTube beat its September record with 8.5% share of viewing, while Netflix came in with 7.2%. Both Hulu and YouTube benefited from the surge in broadcast viewing in October by way of their linear streaming components, which made up 12.3% and 14.6% of each services’ share, respectively.
Cable viewing dropped from 33.8% to 32.9%. This shouldn’t be surprising, considering cable’s share has dropped every month since March. Cable viewing was down 8.6% year-over-year.
Cable news viewing increased 3.3% in October and had the largest share of any cable genre. Cable sports saw the highest increase in viewing (+25%) compared to last month and represented 9.6% of cable’s share.
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