GEMMA Collins looks fantastic in a 'no filter, no edit' picture that she posted earlier today.
The 38-year-old took to Instagram to share the snap of her wearing a white one-piece, while holding her hands to her hips as she served up a sassy pose while on holiday.
Oozing with confidence, Gemma styled the one piece out with a white and black fedora hat and large hoop earrings.
But while the GC is no stranger to a swimwear snap, her motive behind posting the latest photo is to support On The Beach Holiday's 'This Bikini Can' campaign.
The campaign aims to encourage ladies of all shapes and sizes to embrace their bodies by posting a photo in a bikini with no makeup or editing.
Gemma explained: "#ThisBikiniCan go make up free and let the body do the talking. #AD NO FILTER NO EDIT …. would you …… @OntheBeachHolidays is calling all ladies to show #ThisBikiniCan and to get body confident for the summer, so I want to nominate my gorgeous friends to get behind this movement with me and post their most confident swimwear pics @[email protected]_simsstarship …."
She added: "NO FILTER NO EDIT… JUST ME BODY CONFIDENCE LOVING MYSELF… I’m so bored of all the fakeness on the gram everyone’s a clone these days"
Gemma has recently lost three stone and has been working really hard to maintain it, despite her busy schedule filming in LA and attending meetings in London.
Earlier this week the star led by example as she shared a video of her running down the beach as part of her new healthy lifestyle.
In a bid to inspire her followers, she wrote on Instagram: "Stay MOTIVATED always… wake up and say your thanks to to UNIVERSE everyday we must keep achieving… do something today that makes you feel GOOD… #gcmotivation… running on the beach is hard but very good for you."
And just one day before Gemma put her slimmed-down curves on display in a hot-pink swimsuit to celebrate reaching 1.4 million followers on Instagram.
With a glass of white wine beside her, Gemma channelled her inner Kardashian and wrote alongside it: "THANK YOU 1.4 MILLION FOLLOWERS you won’t be disappointed I have some very exciting announcements to make some big secrets that I have been working on DIVA is BACK @itvbe also this summer to anyone who ever doubted me KISS MY ASS people pay to have a butt like mine."
Gemma's weight-loss journey began when she participated as a contestant on Dancing On Ice at the start of the year, undergoing gruelling training sessions with her professional partner Matt Evers at the time.
Last week The Sun Online exclusively revealed how Gemma has been having £250 weight loss injections to help her shed the pounds.
Weight loss plan SkinnyJab are injections that act as an appetite suppressant.
The official website states that SkinnyJab "removes hunger from the equation", also reassuring that the suppressant used in the the plan regulates blood glucose levels that allows the body to turn stored fat into energy.
It boasts that the plan is suitable for anyone aged between 18 and 76 and the first programme last three weeks, costing £250, while repeat jabs are £135 a pop and last two to four weeks.
However, the jabs aren't the only secret behind the star's weight loss.
In April, Gemma posted a photo that suggested she'd lost the weight thanks to a vegan diet.
Posing in a white tracksuit, the TV favourite wrote: "Thanks for your weight loss comments my hard work is defo paying off #veganlifestyle #eatlifenotdeath."
She had also said that she insists on having a treadmill with her whenever she is on set filming for her new reality show, Diva Forever.
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