I'M A Celebrity… Get Me Out Of Here! fans were majorly distracted by Frankie Bridge's 'annoying' habit on Thursday's show.
Frankie, 32, was asking Emmerdale's Danny Miller about playing a gay character on the ITV soap but viewers couldn't stop watching her begging her to 'leave it alone'.
Danny and Frankie were around the fire with Eastenders star, Adam Woodyatt, and Olympic diver, Matty Lee, discussing how Emmerdale bosses decided his character, Aaron Dingle would be gay.
The actor revealed he was very open to his character being gay and was keen to portray an identity rarely seen on soaps.
They then discussed the importance of representation on the telly with Matty saying if he had not moved to London he would never had met a gay person and it was good to see LGBTI people on the big soaps.
Adam praised Danny as "brave" for taking on the role because "sadly there’s still a lot of homophobia there".
Despite the profound nature of the conversation, some fans couldn't see past Frankie's habit – of constantly touching her hair.
"Frankie leave your bloody hair alone fgs!!!!" wrote one annoyed fan on Twitter.
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Another added: "Frankie oot."
And a third added: "Frankie leave it alone."
It comes after viewers were convinced some of the campmates had access to make-up and hair products.
Fans flocked to Twitter to share their thoughts, with Frankie and the evicted Snoochie Shy being at the centre of the accusations.
It's not the first time the ladies – and Frankie and Snoochie in particular – in camp have been accused of wearing make-up this series.
Make-up is banned from camp and falls into the category of items including mobile phones and watches, as celebs taking part are forced to go back to basics and live without luxuries.
However the rules have been bent before.
In 2017 Georgia Toffolo was given a special pass to wear products on her face because of her acne.
She told us at the time: "I’ve been to the doctors so much over the years. It’s a medical problem and I’ve been on strong tablets for six months trying to get rid of them.
“So show bosses agreed that, because it was a medical problem, I was allowed to put foundation on once a day in the morning.”
As well as make-up, other banned items include food, salt and pepper, pillows, make-up, cycling shorts, extra underwear, phones, books, messages from family, clocks and writing materials.
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