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Some Lorraine viewers were left feeling rather perplexed on Tuesday morning, after Lord Alan Sugar appeared on the show to discuss the new series of The Apprentice that will air on TV next year.
However, before Alan appeared on the programme via video link, Lorraine's show focused heavily on the horrific racism that black English footballers received after the Euro 2020 final on Sunday night.
But because of the controversial tweets that the business mogul made himself in the past regarding black football players, some viewers were confused over why he was allowed on the programme, especially following a topic he has been under fire for in the past.
Taking to Twitter, one fan penned: "This program is the height of hypocrisy. You talk about racism in one breath and then have Alan Sugar on in another breath #Unbelievable."
Another viewer picked up on this too and tweeted: "WTF is Sugar going on @reallorraine after the chat about racism, just a tad hypocritical?"
"Are you going to ask him about this?" Another fan questioned while adding a picture of Sir Alan's controversial tweet.
In 2018, business owner Lord Alan received backlash from fans when he compared Senegal's football players to "guys from the beach in Marbella" in a tweet.
The tweet read: "I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps," followed by an image of team Senegal.
But this wasn't the only time Alan's tweets caused controversy.
Last year August, Lord Alan sparked outrage once again when he referred to Ian Wright's suit as being "too dark".
Former Arsenal player Ian appeared on BBC One to discuss all things football related while wearing a tan coloured suit.
However, The Apprentice star had a lot to say about the ex-footballer's attire and took to Twitter to air his views.
Lord Alan wrote: "That is one hell of a suit @IanWright0 has on. A bit too dark don’t you think. He could be in camouflage on a beach."
But several followers found Lord Alan's comments distasteful and accused him of racism.
One tweeter penned: "What does that suppose to mean? Dark for what!? Just being racist there."
While another said: "@TwitterUK offensive tweets yet again, surely a public figure like this shouldn’t tweet like this!? @BBCOne."
Lorraine airs weekdays on ITV at 9am.
- Lorraine Kelly
- The Apprentice
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